Press Release 27/09/2024

 Benefit Mankind and Blackburn Rovers Celebrate 4th Year of Partnership

 Benefit Mankind is delighted to announce the renewal of their partnership with Blackburn Rovers Football Club for a fourth consecutive year. This ongoing collaboration has proven to be a powerful force for good, significantly impacting communities both locally and globally. Over the past three seasons, the combined efforts of the charity and the football club have led to the successful implementation of numerous projects aimed at improving lives and offering support to those in need.

One of the cornerstone achievements of this partnership has been their work in aiding the homeless and helping local families. Benefit Mankind and Blackburn Rovers have dedicated substantial resources to providing shelter, food and essential services to homeless individuals. This initiative has not only offered immediate relief but also paved the way for long-term solutions, helping many find stability and hope.

In addition to their work with the homeless, the partnership has also focused on supporting cancer organisations. By collaborating with these organisations, they have helped fund research, provide care for patients, and offer support to families affected by cancer. This has included everything from fundraising events to direct donations, demonstrating a deep commitment to fighting this devastating disease.

Another significant project has been their effort to provide kits to orphans around the world. Recognising the importance of education and play in a child’s development, Benefit Mankind and Blackburn Rovers have distributed sports equipment and clothing to orphans in various countries. These kits have not only brought joy to the children but have also equipped them with tools to build a brighter future.

Closer to home, the partnership has been instrumental in supporting families in the UK during the cost-of-living crisis. With rising costs putting pressure on many households, Benefit Mankind and Blackburn Rovers have provided financial assistance, food hampers, and other essential items to help families make ends meet. This support has been a lifeline for many, alleviating some of the stress and hardship during challenging times.

As the upcoming football season approaches, the partnership is set to continue its vital work. Plans are already in place to support both local initiatives in the UK and international relief efforts. Last season, Blackburn Rovers were particularly active in disaster relief, providing

crucial support to those affected by the Morocco earthquake. The club’s efforts helped raise over thousands of pounds for the Teenage Cancer Trust, showcasing their commitment to making a tangible difference in people’s lives.

Dr. Mulla, CEO of Benefit Mankind, enthusiastically shared his thoughts on the continued collaboration: “It’s incredibly uplifting to witness the positive impact we’re making together. Over the course of the last three seasons, we’ve proven just how much can be accomplished when we come together with a shared purpose, to serve humanity. The progress we’ve made is truly inspiring, and we are eager to build on that success as we head into another promising season, both on and off the pitch.

This year, we’re particularly excited to welcome our new ambassador, Todd Cantwell, a remarkable individual who has a genuine passion for making a difference in the world. His commitment to our cause is both inspiring and invaluable. With Todd on board and the club’s ongoing support, we aim to focus our efforts this season on assisting the Deaf and Blind Society, helping to ease the challenges they face in their daily lives. It’s a cause that resonates deeply with all of us, and we are determined to make a lasting difference.”

The continued collaboration between Benefit Mankind and Blackburn Rovers is a testament to the power of unity and shared purpose. By combining their resources and expertise, they have created a partnership that not only supports immediate needs but also fosters long-term positive change. As they embark on their fourth year together, both organisations remain committed to their mission of serving humanity and making the world a better place for all. To view all the efforts over the past three seasons, visit www.benefitmankind.co.uk/rovers for more details.

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